Cannabis Website Design & Development | Growers Marketing

Designing and building a website isn't easy for any business, let alone a business that sells cannabis. Your site is the first thing a possible customer sees about you. It's important to have a website that works well, is easy to use, works well on mobile devices, and looks good. It should also be designed with your marketing goals in mind. And that's just the beginning of a long list of things a good website needs.

Due to the recent and ongoing growth of the cannabis industry, new brands and websites are appearing quickly. When you add in the legal hurdles, many business owners are in a hurry to get their sites up and running. In a rush to get their product out there, business owners often hire the first person they can find to design their website. The problem is that designing your Cannabis Website Design on purpose and correctly is the make-it-or-break-it factor that will make you stand out from the crowd. Your target audience will notice if you rush your website, and you'll fall to the bottom of an industry that's getting crowded fast. In other words, the best way to stand out from the competition is to have a website that looks good and works well.

Here's a crash course on what you need to know to design and build a website for cannabis:

Understand Your Why

When we work on cannabis website development projects with our clients, we always start by asking, "Why?"

Why do you want to make a site for your business? What is your website's main goal? How do you want things to go? Do you want more people to come into your store or buy things online?

Brands need a clear idea of what they're trying to sell and what they want to happen with how their website looks. In this way, a good website should be easy to use and have simple pages and fewer options.

This could mean building a community around a brand of cannabis or CBD products. To do this, the main goal of the website could be to get people to sign up for your email list or join your Facebook Group. For dispensaries, it could be a way to get people to buy more. Cannabis Website Design businesses that sell to other businesses could be getting people to try out your service or schedule a call.

No matter the goal, your customers shouldn't have to jump through hoops to get to the page with the action item you want them to take. In terms of marketing, this means you need to make sure your buyer's path or journey is the best it can be.

A good site should be easy to find your way around. Important information like hours, location, contact forms, email signups, etc. should be easy for your visitors to find right away. Each feature serves a different purpose. For example, a page for medical cannabis might have clearer instructions on how to book an appointment or get a card, while a page for adult-use cannabis would have to be more creative and roundabout to attract shoppers.

Another example is that websites for dispensaries should have a clear button that takes you right to their menu. It's probably why people go there in the first place, so they should find it easy to get to. In the same way, websites for B2B businesses should be clear about specifications (such as size, output, etc.) and have a section for frequently asked questions. This keeps site visitors from getting confused and makes sure that only real leads need to talk to you about your product or service.

Build a beautiful cannabis website with Cannabis Creative

With a new website made by a professional, you can show off your brand in a way that will stick in the minds of your customers. Work with our experienced team of Cannabis Website Design marketing experts to get a website that fits your needs perfectly and is made just for you. Contact Growers Marketing for website design and may Cannabis related services.