Techniques for Cannabis Website Design That Could Be Hurting a Website's SEO Value

 It takes both art and science to make a website. To make the design you can see into something you can feel, you need artistic skill, the ability to see things from the user's point of view, and a lot of technical skill. The worst thing a business can do is copy another business's website and pass it off as its own. If other companies do the same thing, it will lead to a bunch of poorly designed websites. It doesn't meet even the most basic user experience needs. Such sites don't do well in SEO rankings, which means they don't get much traffic and don't do well in search engine rankings. There are some web design techniques that should be avoided or chosen after careful thought because they might hurt the design of a website or hurt its SEO value. Some are talked about below.

But Growers Marketing is a Cannabis Website Design Agency in the United States that builds and promotes your store's website.

There are some methods that could hurt our website:

1. Using Tables to Layout a Website

Most layout tables use a lot of table attributes like colspan, rowspan, and nested tables, which makes the page harder to read. Cannabis website design tables may be easy to make, but they are hard to keep up with. Most screen readers have trouble understanding tables because they have to read them in the order shown in HTML, and the content in a table layout gets confusing when read from left to right and top to bottom. This problem gets even worse when the table is inside another table. HTML5 recommends not using tables for page layout, but HTML 4.01 doesn't let you. When CSS is used, the presentation is kept separate from HTML. This makes it easier to keep tables in CSS in good shape. Tables could make it harder to change the page and hurt SEO. For the same design, nesting tables take a lot longer to load than CSS.

2. Infinite Scrolling

Even though scrolling is a popular design that is used on most websites (especially e-commerce sites), it is not right for every site. How this method is used depends on what the website is trying to do. It can be useful if the website's goal is to constantly stream content and the content structure is flat. But if the site's goal is to help users find a specific task or compare different options, it can hurt user experience.

Grouped content is more interesting to users when they are trying to do a certain task. When a user scrolls down a page that never ends, he or she might feel overwhelmed by the amount of information (leading to low conversion). So, infinite scrolling is not a good method for websites that focus on helping people get things done. This means they have to go back in their search or find a certain piece of content.

3. Parallax Scrolling

Even though parallax scrolling is used a lot and is a good feature that keeps people coming back, it also has some problems. Parallax scrolling could hurt the SEO ranking of a site. It's fine if the parallax website only has one page with text, pictures, and a good layout. But if the site has infographics, e.g. Google can't read the text in an image. This can make your SEO rank drop. It can be sorted by turning the text in the images into real text. It's important to think about the problem with footers because some users might look at the information at the bottom of the page. Web pages that use the parallax effect and have images may take longer than usual to load, so most people will leave the site before the page is fully loaded.

4. Lazy Loading:

With lazy loading, content and images don't load until the user clicks on that part of the page. The rest of the page won't be able to load because spiders won't be able to find this content (only the visible content gets indexed). This can hurt SEO rankings and make people less likely to visit the page. The development and SEO teams should look at the Cannabis website design for cannabis to see if there are any complicated parts that will be hard to implement.

5. Design that isn't made for mobile devices

With the number of mobile users on the rise, it is important for a business to have a website that is mobile-friendly and has a design that responds and changes. This directly affects traffic. With Google's new mobile algorithms, websites that don't work well on mobile devices are moved down in the search results. A responsive design lets all kinds of devices load the website. Adaptive design makes it possible to find devices because it lets things get better as the user needs them to. But it may be hard to set up all the different types of devices that are available. The responsive/adaptive design method uses the responsive feature for all content and special coding for images to make pages that load quickly on mobile devices.

Trying to copy a so-called "great design" from another website might seem like a new and creative idea, but in the long run, it can make it harder to reach the website's goals and objectives. They might not only hurt the site's creative appeal, but they might also stop search engines from figuring out how good the site is.

The problems listed above are just a taste of how a website's design could go wrong and either help or hurt it. Before putting these tips for Cannabis website design to use on their site, the owner of the site needs to fully understand what they are for. Contact Growers Marketing. They design websites for the Cannabis industry. You can call our expert team at 949-751-2181 if you are interested.