Three Ways Cannabis Branding Agency Can Improve Their Visibility In The Media

Over the past few years, cannabis has been getting more and more attention around the world. In the US, nine states have made cannabis legal for casual use, and 30 states have made it legal for medical use.

I started working with weed about six months before Colorado made it legal for adults to buy and sell it.  Working on Grower's Marketing cannabis branding agency and their positioning, I have learned what works best for each type of business in the space.

For business owners who want to grow their brands, the boom in legal cannabis is a great chance to turn good press into positive brand capital, if they know how. In a world where news can spread quickly, using PR best practices is one of the most surefire ways to grow your cannabis branding agency, attract capital, build customer trust, and boost sales.

1. Brand Building

For most companies, figuring out who you are should come before branding. Once a brand's personality is set, it's not hard to come up with a single, cohesive message.

Remember: if you want to build social value, you need to send a strong message. Your brand needs to grow just like your business does.

But be aware that a brand's financial value doesn't come from a fancy image or slogan. Instead, brands are valuable because the people who run them work hard to make sure they keep their promises, whether it's about social responsibility, customer service, the quality of their goods, or the way they run their business. It takes time to find a brand. From the beginning to the end, it could take a year or more.

This is clear from the long list of famous people who have their own cannabis names. Even though Growers Marketing and other celebrities have a cannabis branding agency, no single brand has become a household name in the cannabis business. Again, building a name takes time, especially in a field as complicated as this one.

When building a cannabis brand, keep your target audience in mind so you can make sure your message and approach are right for them. Engaging with and learning about your customers' needs and wants can help you find the right message and help your brand grow.

In the end, the media will pay attention to names that consumers like.

2. Public Relations

Visibility is one of the most important parts of any business or brand. You need to have a strong influence in the media to get the kind of attention you need to build and grow a brand. To do this, you need to make public relations an important part of your core plan.

You could have the best product, idea, or company in the world, but if no one knows about it, it won't matter. This is especially true in the cannabis marketing agency, where you are limited in what you can do because of rules about advertising.

The biggest mistake you can make is thinking that public relations aren't important. Building a product or business is only half the fight. The other half is PR and marketing.

Whether you do your public relations campaign in-house or through a company, you must work with a professional who has the right connections and can run a campaign that can compete with established cannabis brands.

Both trade publications and mainstream publications are very important to the cannabis industry. For example, if you want to reach growers or people who smoke flowers, you have to use the trade media system that is already in place. You need to be in High Times, Civilized, DOPE Magazine, Green Market Report, Marijuana Business Daily, and Leafly. You need mainstream business and finance publications to reach the people you need to reach in order to raise cash or make an initial public offering. (I should say that I helped start Green Market Report.)

Getting in touch with popular writers can be hard for people who don't already know them. A specialist who can help you reach your full potential in a cannabis social media agency is needed for good public relations.

3. Digital

In a world that is becoming more and more digital, digital PR and marketing tools have become essential for people who work in media and communications. My professional view, though, is that cannabis hasn't yet reached its full potential in this new world.

As a federally illegal substance, it is hard to promote on platforms or social media sites like YouTube, Facebook, Instagram, and Twitter because of strict rules and regulations. Because of these problems, creative ways to get around them are needed for campaigns to work. Traditional public relations strategies and new technology are used as part of these strategies.

In the cannabis industry, some of the best ways to reach customers can be through social media influencers and well-run, strategic page campaigns. Blogs are another good way to get people to notice you. As you reach your target group online, the media may take notice and be more open to covering your brand.

Growers Marketing helps you handle your digital communications and track the data from your campaigns so you can change your strategy as needed. You can use these tools to make media lists, send out news releases, and have an effect on your business. 

In a business like a cannabis digital marketing agency, where there are a lot of rules, it can be hard to succeed, but it's not impossible. By focusing on building your brand, you not only help solidify who you are as a company, but you also make it easier for your ideal customers to find you and connect with you.

Using a public relations strategy can help you get your message out to more people. Focusing on the digital space will help you get the most out of your campaign and put you in a better situation to become a successful cannabis brand.